Content Marketing Strategy & Thought Leadership

Senior Content Marketing Leader with 8+ years building high-performing editorial programs for B2B SaaS. I specialize in creating content that helps complex, technical brands earn attention and trust. My portfolio includes original research, executive thought leadership, integrated campaign assets, blogs, AI-search optimized content, and sales enablement designed to educate buyers and support demand generation.


When not writing, reading, or editing, you can usually find me around Boston attending concerts and local theatre events, running along the Charles River, and thrifting way too many leather jackets. 

Executive Ghostwriting

Acquia •

First-Party vs. Third-Party: What's the Difference?

Are you ready for a cookieless future?  Alphabet plans to phase out the use of third-party tracking cookies in its Google Chrome browser by late this year, while Apple began phasing them out of Safari a decade ago. Both moves are causing much hand wringing among digital advertisers who have long relied on third-party cookie data to track web activity. But such methods are becoming obsolete as the demand for greater data privacy forces marketers to revise how they use data to identify and under...
Acquia •

The Necessity of Zero-Party Data

If you keep hearing about zero-party data, it’s because there’s been a seismic shift in the way organizations approach how they collect data on customers. For years, marketers relied on third-party data to understand their audiences, with the data gathered via cookies or tiny digital files with bits of code. Companies apply them to websites to  track visitors’ browsing history across devices and the Internet. Programmatic ad buyers (and marketers more generally) then use that data to support tac...
Spiceworks •

Moving Beyond Linear Customer Journeys in 2021

Companies had to move beyond traditional, linear customer journeys in 2020 and build digital experiences across an exponential number of channels. As the world continues to adjust, here’s what IT leaders should prioritize in 2021, according to Kevin Cochrane, SVP Product Marketing of Acquia. During a year when practically everything felt unsteady and unpredictable, digital transformation was the guiding light for organizations looking to come out ahead and remain connected to their customers. I
Acquia •

The Evolution of Web Content Management to Digital Experience

Is web content management gone for good? Or has it simply evolved into a new model? Gartner retired the Magic Quadrant for Web Content Management (WCM) in 2020. We believe the decision was driven by the notion that the WCM market has reached maturity and the world is now moving toward a broader range of digital experience capabilities that offer the flexibility to deliver omnichannel experiences bundled into . As Gartner notes, “WCM functionality now constitutes a subset of DXP.” While the WCM
Acquia •

Are You Ready to Radically Transform Your Digital Ecosystem?

Today’s organizations need to push boundaries and think beyond current divisions and silos that keep them from seeing the full customer experience. The past two years have totally shattered how we typically think of digital experience. That’s why the theme of this year’s event is radical innovation. Organizational transformation starts by expanding employees’ mindsets so that everyone sees themself as an ambassador of both brand and customer experience. While there are traditional customer-faci
CRM Magazine •

First-Party Data Is Marketers' Secret Ingredient for Customer Loyalty

This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google announced weeks ago that it was planning to phase out support for third-party tracking cookies in its popular Chrome browser within two years. This move has been viewed by many as the final blow in the death of third-party cookies in marketing and the latest wave pushing us toward stronger privacy-focused open web standards. The collapse of third-part
Forbes Council •

3 Lessons for Reshaping CX Strategies in 2021

Forbes Communications Council member Lynne Capozzi is the CMO of Acquia, an open source digital experience company. She has a successful track record in building and leading marketing organizations through all phases of companies — from lean startups through larger public companies. Even before the pandemic struck, business leaders were pushing to keep up with the explosive growth of touchpoints, technological advancements, and continuously rising customer expectations. Now, with COVID-19 as an