Content Marketing Strategy & Thought Leadership

Senior Content Marketing Leader with 8+ years building high-performing editorial programs for B2B SaaS. I specialize in creating content that helps complex, technical brands earn attention and trust. My portfolio includes original research, executive thought leadership, integrated campaign assets, blogs, AI-search optimized content, and sales enablement designed to educate buyers and support demand generation.


When not writing, reading, or editing, you can usually find me around Boston attending concerts and local theatre events, running along the Charles River, and thrifting way too many leather jackets. 

Exposure Management: From Subjective to Objective Cybersecurity | Ivanti

Managing the vast breadth of modern IT ecosystems is increasingly overwhelming for IT and security teams alike. In addition to keeping up with the constantly evolving array of cyberthreats and attack types, IT and security teams must contend with the shelf life and complexity of their organizations’ software. Nearly half (48%) of security professionals say their organization uses software that has reached “end of life” (EOL). Software that no longer receives security patches, technical support...

Cybersecurity Risk Management in the C-Suite Report | Ivanti

As cyberattacks grow more sophisticated — exposing organizations to financial, operational and reputational risk — CISOs must transition from tactical defensive players to strategic leaders.Introduction Download Executive Summary Ivanti surveyed over 3,000 IT and security professionals and organizational leaders across the globe to find out how organizations are adapting to meet rising cybersecurity threats. In this report, we study how CISOs communicate risk up the chain of command, includin...

Democratizing IT Data Research Report 2024 | Ivanti

Organizations are awash in data like never before — massive troves of information from edge to cloud. Yet without effective data management, IT leaders can’t capitalize on the insights and efficiencies that remain locked inside.Data accessibility Get the Executive Summary Key takeaways Sharable charts Editable slides Download Executive Summary Problem today Modern organizations are overwhelmed by data. They have massive amounts of it but have serious data accessibility problems.  In...

AI: The Future of ITSM Automation | Ivanti

IT organizations are struggling with a complex set of obstacles that strain resources and impact service delivery: Operational bottlenecks: handling repetitive, time-consuming tasks and service delivery delays that reduce productivity and strain teams. (Managing repetitive tasks is the #1 cited challenge by IT professionals.) Service expectations: adapting to evolving expectations for faster, more intuitive and always-available services. Tech complexity: navigating growing complexity and le...

Risk-based Patch Prioritization Report | Ivanti

Given the size and complexity of attack surfaces, no organization can reasonably address all vulnerabilities all the time. Patch prioritization ensures the most critical vulnerabilities are addressed first, optimizing resource use and minimizing security risks. Yet when it comes to patch management, Ivanti’s research shows “everything is a priority.” Nearly all security professionals rate every factor listed as “moderate” or “high” urgency … but when everything is a priority, nothing is a prior...

Digital Transformation Employee Experience 2025 Report | Ivanti

Successful digital transformation requires a positive end-user experience, but most organizations still don’t prioritize digital employee experience (DEX) as a critical variable. When organizations refer to “digital transformation,” they are often referring to disruptions to both technical infrastructure and internal workflows — and these changes don’t just affect IT teams; they also affect employees. Managed well, digital transformation drives higher efficiency and productivity. Unfortunately,...

AITSM: How AI is Redefining IT Service Desk Automation

Using AI and automation in enterprise service management (ESM) isn’t new, but excitement is growing about emerging use cases that make organizations more efficient, agile and responsive. Here we break down the latest research on this topic for IT leaders.Introduction All charts and graphs Editable slides Discussion guide Download Executive Summary Ivanti surveyed over 16,200 office workers, IT professionals and organizational leaders across the globe to uncover:   The current state o...
Acquia •

The Evolution of Web Content Management to Digital Experience

Is web content management gone for good? Or has it simply evolved into a new model? Gartner retired the Magic Quadrant for Web Content Management (WCM) in 2020. We believe the decision was driven by the notion that the WCM market has reached maturity and the world is now moving toward a broader range of digital experience capabilities that offer the flexibility to deliver omnichannel experiences bundled into . As Gartner notes, “WCM functionality now constitutes a subset of DXP.” While the WCM
Acquia •

How COVID-19 Impacted Digital Accessibility in Education

For many families and educators, the COVID-19 pandemic and the mass shift to at-home learning cast a spotlight on critical issues of equity and a lack of resources that students and teachers have been grappling with for decades. As the pandemic closed universities around the globe, concerns grew over how students could keep up with their classes without proper internet access and equipment. Similarly, public school systems needed to find new ways to facilitate learning at home without the same a
Acquia •

5 Ways Technology Can Solve Hybrid and Remote Work Challenges

The working world doesn’t look like it used to. Companies planning their transition back to the office are looking for a way to create a better employee experience in-office, remotely or a mix of the two. According to , 55% of U.S. workers prefer a hybrid work model where they would have the ability to work remotely three days per week while keeping the option to visit the office on an ad-hoc basis. Employees now feel more empowered to leave their jobs and find new ones if the employee experienc
Acquia •

The Necessity of Zero-Party Data

If you keep hearing about zero-party data, it’s because there’s been a seismic shift in the way organizations approach how they collect data on customers. For years, marketers relied on third-party data to understand their audiences, with the data gathered via cookies or tiny digital files with bits of code. Companies apply them to websites to  track visitors’ browsing history across devices and the Internet. Programmatic ad buyers (and marketers more generally) then use that data to support tac...
CRM Magazine •

First-Party Data Is Marketers' Secret Ingredient for Customer Loyalty

This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google announced weeks ago that it was planning to phase out support for third-party tracking cookies in its popular Chrome browser within two years. This move has been viewed by many as the final blow in the death of third-party cookies in marketing and the latest wave pushing us toward stronger privacy-focused open web standards. The collapse of third-part
Forbes Council •

3 Lessons for Reshaping CX Strategies in 2021

Forbes Communications Council member Lynne Capozzi is the CMO of Acquia, an open source digital experience company. She has a successful track record in building and leading marketing organizations through all phases of companies — from lean startups through larger public companies. Even before the pandemic struck, business leaders were pushing to keep up with the explosive growth of touchpoints, technological advancements, and continuously rising customer expectations. Now, with COVID-19 as an
The Content Standard by Skyword •

Episodic Video Content: What It Means for the Future of Social Storytelling

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. But what if instead of getting just one story, viewers could now experience stories within stories? While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception, this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual
The Content Standard by Skyword •

A Culture of Content: Why Avid Is Passionate About Sharing Customer Stories

It’s 1999, and in Paris, an alternative rocker struggling with creative burnout discovers a new sound and goes on to release a smash hit album that both reinvigorates his passion for music and reinvents an entire genre. It’s 2005, and on a Los Angeles film set, an Academy-Award-winning director takes a risk on a gritty superhero film that breaks box office records and drives the conversation around popular comic-book movies for the decade-to-come. It’s 2018, and at the PyeongChang Winter Olympic
The Content Standard by Skyword •

Play It Again—Spotify's Personalized Content Experiment Could Solve the Ad Block Dilemma

“Yeah! Can you play that jammin’ new Google Chrome ad?” Okay, while sponsored ad breaks might not make it on your end-of-summer hits list, one popular music streaming service is testing out new ways for audiences to discover and interact with commercialized content. In August, Spotify embarked on an experiment in Australia they’re calling Active Media, where users of Spotify’s free ad-supported service are given the freedom to skip an unlimited number of ads. The test also lets advertisers par
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