Paige Breaux: Experienced Content Marketer, Content Strategist, and Editor

Paige Breaux is a content marketer and editorial strategist with 9+ years of experience developing content strategies and producing high-value work for every stage of the buyer's journey. Her recent experience includes leading the Thought Leadership and original research programs at a cybersecurity and IT company with over 34,000 global customers (including 85 of the Fortune100). Previously, Paige served as the Content Marketing Manager of multiple B2B SaaS+ companies and as the Senior Content Lead and Content Strategist of a global parenting and women's health publication. 


When not writing, she can be found around Boston attending concerts and local theatre events, running along the Charles River, and thrifting way too many leather jackets. 

B2B Tech Content Marketing

Acquia •

First-Party vs. Third-Party: What's the Difference?

Are you ready for a cookieless future?  Alphabet plans to phase out the use of third-party tracking cookies in its Google Chrome browser by late this year, while Apple began phasing them out of Safari a decade ago. Both moves are causing much hand wringing among digital advertisers who have long relied on third-party cookie data to track web activity. But such methods are becoming obsolete as the demand for greater data privacy forces marketers to revise how they use data to identify and under...

State of Cybersecurity Trends Report 2025 | Ivanti

Exposure management — a transformative update to traditional vulnerability management practices — requires a more holistic approach to mitigating risk. Getting it right means changing mindsets and organizational culture.Unlocking exposure management Exposure management requires an all-encompassing, highly contextual view of cybersecurity risk. Ivanti’s latest research documents the paradigm shift. Get the Executive Summary All charts and graphs Editable slides Discussion guide Download E...
Acquia •

The Necessity of Zero-Party Data

If you keep hearing about zero-party data, it’s because there’s been a seismic shift in the way organizations approach how they collect data on customers. For years, marketers relied on third-party data to understand their audiences, with the data gathered via cookies or tiny digital files with bits of code. Companies apply them to websites to  track visitors’ browsing history across devices and the Internet. Programmatic ad buyers (and marketers more generally) then use that data to support tac...
Acquia •

The Evolution of Web Content Management to Digital Experience

Is web content management gone for good? Or has it simply evolved into a new model? Gartner retired the Magic Quadrant for Web Content Management (WCM) in 2020. We believe the decision was driven by the notion that the WCM market has reached maturity and the world is now moving toward a broader range of digital experience capabilities that offer the flexibility to deliver omnichannel experiences bundled into . As Gartner notes, “WCM functionality now constitutes a subset of DXP.” While the WCM
Acquia •

Lessons on Building a Customer-First Website

There are thousands of marketing technologies that can help boost customer engagement. But the tried-and-true tool to boost customer engagement is the website. With more people turning online to find solutions to their problems and searching for information via everything from Google, to voice assistants to chatbots, it’s likely a new customer will land on your website. And when they do, you better provide an experience worth sticking around for. Instead of treating the web like another single-p
Acquia •

5 Ways Technology Can Solve Hybrid and Remote Work Challenges

The working world doesn’t look like it used to. Companies planning their transition back to the office are looking for a way to create a better employee experience in-office, remotely or a mix of the two. According to , 55% of U.S. workers prefer a hybrid work model where they would have the ability to work remotely three days per week while keeping the option to visit the office on an ad-hoc basis. Employees now feel more empowered to leave their jobs and find new ones if the employee experienc
Acquia •

Are You Ready to Radically Transform Your Digital Ecosystem?

Today’s organizations need to push boundaries and think beyond current divisions and silos that keep them from seeing the full customer experience. The past two years have totally shattered how we typically think of digital experience. That’s why the theme of this year’s event is radical innovation. Organizational transformation starts by expanding employees’ mindsets so that everyone sees themself as an ambassador of both brand and customer experience. While there are traditional customer-faci
Acquia •

How COVID-19 Impacted Digital Accessibility in Education

For many families and educators, the COVID-19 pandemic and the mass shift to at-home learning cast a spotlight on critical issues of equity and a lack of resources that students and teachers have been grappling with for decades. As the pandemic closed universities around the globe, concerns grew over how students could keep up with their classes without proper internet access and equipment. Similarly, public school systems needed to find new ways to facilitate learning at home without the same a
CRM Magazine •

First-Party Data Is Marketers' Secret Ingredient for Customer Loyalty

This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google announced weeks ago that it was planning to phase out support for third-party tracking cookies in its popular Chrome browser within two years. This move has been viewed by many as the final blow in the death of third-party cookies in marketing and the latest wave pushing us toward stronger privacy-focused open web standards. The collapse of third-part
Forbes Council •

3 Lessons for Reshaping CX Strategies in 2021

Forbes Communications Council member Lynne Capozzi is the CMO of Acquia, an open source digital experience company. She has a successful track record in building and leading marketing organizations through all phases of companies — from lean startups through larger public companies. Even before the pandemic struck, business leaders were pushing to keep up with the explosive growth of touchpoints, technological advancements, and continuously rising customer expectations. Now, with COVID-19 as an
The Content Standard by Skyword •

6 Major Trends for B2B Technology Marketers in 2019 According to the Content Marketing Institute

From scaling mountains of consumer data, optimizing content for a looming mobile-only future to reckoning with the advanced features of automation, today’s technology marketers are struggling to not short-circuit from information overload. As more organizations start to embrace the transition to total digital transformation, tech marketers are now faced with the challenge of crafting a distinct and cohesive brand identity across an explosion of customer touchpoints while CMOs at large-scale B2B
The Content Standard by Skyword •

Alexandria Ocasio-Cortez's Dancing Video Is a Great Lesson For Higher Education Marketers. Here's Why.

Just one week into 2019 and the people had decided: They simply couldn’t get enough of one Alexandria Ocasio-Cortez—specifically, her killer dance moves. A video featuring the Democratic New York representative dancing went viral just as the new year was kicking off, and right when the congresswoman was in the process of being sworn in. Coincidental? Not really. Her political opponents attempted to portray the clip as an embarrassing relic from Ocasio-Cortez’s college days, but the internet resp
The Content Standard by Skyword •

Episodic Video Content: What It Means for the Future of Social Storytelling

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. But what if instead of getting just one story, viewers could now experience stories within stories? While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception, this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual
The Content Standard by Skyword •

Play It Again—Spotify's Personalized Content Experiment Could Solve the Ad Block Dilemma

“Yeah! Can you play that jammin’ new Google Chrome ad?” Okay, while sponsored ad breaks might not make it on your end-of-summer hits list, one popular music streaming service is testing out new ways for audiences to discover and interact with commercialized content. In August, Spotify embarked on an experiment in Australia they’re calling Active Media, where users of Spotify’s free ad-supported service are given the freedom to skip an unlimited number of ads. The test also lets advertisers par
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